Archived - Advertising Expenditures by Major Campaign

This dataset provides information on advertising expenditures reported by Government of Canada (GC) institutions and major campaigns, from fiscal year 2015/2016 to fiscal year 2019/2020. The information is broken down by fiscal year, GC institution and campaign, also including a description of the campaign, production expenditures, media expenditures, as well as the media types and the creative agency used.

For more information on the content of this dataset, consult the supporting documentation and data dictionary.

Please find below the up to date datasets for advertising expenditures:

• Advertising Expenditures by Institution (https://open.canada.ca/data/en/dataset/d2d94471-e34b-482d-a0e1-895a09e2a6d2)
• Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada (https://open.canada.ca/data/en/dataset/f9c132bc-4573-4bfd-bab5-3d242740bfea)

For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.tpsgc-pwgsc.gc.ca/pub-adv/annuel-annual-eng.html#reports