In order to better understand the public’s understanding and expectations of the retirement income system, the department of Human Resources and Skills Development commissioned Ipsos Reid to conduct quantitative opinion research among Canadians. This research was designed to provide a snapshot of current understanding of retirement-income related issues.
Ipsos Reid fielded a questionnaire written by HRSDC and performed data analysis to provide a weighted representation of the general public.
The methodology for this quantitative portion of this study involved a large-scale national telephone survey with a sample of 2,500 Canadians to allow for significant regional, demographic and attitudinal breakouts. A custom CATI telephone survey was conducted among Canadians aged 18 and older, sampled using random digit dialling. The average survey length was 10 minutes.