The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada.