Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada

This dataset provides information on Government of Canada (GC) media expenditures for all media placement made through the Agency of Record (AOR) for GC institutions, from fiscal year 2016/2017 and updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The dataset is broken down into two files because of differences in the data collected. The information is broken down by fiscal year, GC institution, media category, media type and audience.

For more information on the content of this dataset, consult the supporting documentation and data dictionary.

For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.canada.ca/en/public-services-procurement/services/communication/government-advertising/annual-reports.html#reports

Data and Resources

Additional Info

Field	Value
Source
Version
Author
Author Email
Maintainer
Maintainer Email
Data Level
Agreement Required
Purpose Constraints
Redistribution Allowed
AI Training Allowed
Data Steward
Title (French)	Dépenses liées aux médias publicitaires associées à l’Agence de coordination, l’organisme responsable de la planification média et des achats dans les médias pour le gouvernement du Canada
Update Frequency	P1Y
Geographic Scope	[]
Criticality Level	[]
Sensitivity Level	unrestricted
Language
Contact Person	{}
Contact Email
Data Dictionary	[]
Open Canada Date Published	2018-05-31 00:00:00
Open Canada Date Modified	2025-02-05 00:00:00
Open Canada Subject	["economics_and_industry", "government_and_politics", "information_and_communications"]
Open Canada Keywords	{"en": ["Indigenous", "advertising expenditures", "advertising management", "advertisements", "Agency of Record", "official language minority", "ethnic", "financial"], "fr": ["Indigène", "dépenses publicitaires", "publicité gestion", "publicités", "agence de coordination", "fonctionnaire langue minoritaire", "ethnique", "financière"]}
Open Canada Collection	primary
Principal Organization
Reference Data
Official Source