Guidance on distinction between advertising and other activities for health products: Overview

Health Canada recognizes that it is important for industry to disseminate non-promotional, accessible information on human and animal health products to health care professionals (HCPs) and the general public. Since advertising is for the purpose of promoting the sale of a health product, it is critical to determine whether the purpose of a message is to promote the sale of a health product or to provide information.

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Title (French)	Document d’orientation sur la distinction entre les activités publicitaires et les autres activités pour les produits de santé : Aperçu
Update Frequency	as_needed
Geographic Scope	[]
Criticality Level	[]
Sensitivity Level	unrestricted
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Data Dictionary
Open Canada Date Published	2023-07-28 00:00:00
Open Canada Date Modified
Open Canada Subject	["health_and_safety"]
Open Canada Keywords	{"fr": ["Orientation", "publicité et autres activités", "produits de santé", "diffusion d'informations non promotionnelles", "informations accessibles", "produits de santé humaine et animale", "professionnels de la santé", "grand public", "promotion de la vente", "d'un produit de santé", "fourniture d'informations"], "en": ["Guidance", "advertising and other-activities", "health products", "disseminate non-promotional information", "accessible information", "human-and-animal health products", "health care professionals", "the general public", "promoting the sale", "a health product", "provide information"]}
Open Canada Collection	publication
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