Travel and border post-advertising campaign evaluation tool (ACET): methodological report

Archived and Outdated Information: This publication is out of date and should be referenced for research or recordkeeping purposes only. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived.

This report presents the methodological details for the Travel and Border Post-Advertising Campaign Evaluation Tool (ACET) conducted by Advanis Inc. on behalf of Global Affairs Canada (GAC). The survey was administered among 2,269 members of the adult Canadian general public aged 18 or older.

Data and Resources

Additional Info

Field	Value
Source
Version
Author
Author Email
Maintainer
Maintainer Email
Data Level
Agreement Required
Purpose Constraints
Redistribution Allowed
AI Training Allowed
Data Steward
Title (French)	Outil d’évaluation de campagnes publicitaires (OECP) sur les voyages et les frontières : rapport méthodologique
Update Frequency	not_planned
Geographic Scope	[]
Criticality Level	[]
Sensitivity Level	unrestricted
Language
Contact Person
Contact Email	opengovernment@international.gc.ca
Data Dictionary
Open Canada Date Published	2021-01-01 00:00:00
Open Canada Date Modified
Open Canada Subject	["economics_and_industry", "government_and_politics"]
Open Canada Keywords	{"en": ["Government of Canada Publications", "ACET", "evaluation tool"], "fr": ["Publications du gouvernement du Canada", "OECP", "Outil d’évaluation"]}
Open Canada Collection	publication
Principal Organization
Reference Data
Official Source